Gone are those days when enterprises were surging around limited designer options and struggling to put catchy layouts on their websites and Apps. However, with the ever-emerging era of digital technology, the market is filled with quality designers with impeccable design skill sets. Now, there are so many alternatives in different categories available to deal with various design issues referenced to multiple business requirements.
Out of many, two design domains that often create the buzz around both users and enterprises are Product Design Vs UX Design. Two different and important profiles that possess many similarities yet configure additional responsibilities.
However, the final goal remains the same – high-quality design that keeps the user interest in the website or Apps and helps brand owners increase their user engagement aesthetically.
In this blog, we will outburst the myth around Product Design Vs UX Design. What are the primary responsibilities of a Product Designer and UX Designer? And the key comparison and importance of UX Design Vs Product Design.
At first,
What is UX Design?
The UX or User Experience design process covers the overall design methods, including design, branding, function, and usability. Its primary goal is to provide a significant and practical design relevant to the business model where users can get a seamless user experience.
UX Designer Role
A UX designer is someone who possesses the knowledge of designing layers, layouts, and color combinations and studies the art of practical design.
With their vast skill set and experience, a UX designer can turn a theoretical and imaginary concept into a working prototype with relevant design elements and components.
UX Designer Responsibilities
Some of the primary responsibilities of a UX designer are as follows
- Conduct in-depth design research on market and competitor analysis.
- Prepare wireframes and mockups before the final visual design.
- Design and optimize user flows and navigation.
- Create an easy-to-navigate, intuitive, and straight forward layout that users find easy to hustle around.
- Maintain design documentation and assets for easy set-up.
What is Product Design?
Product design refers to the combined method of creating a product from beginning to end. The product design process includes the complete research and development of the market, finding issues, and creating products with comprehensive solutions.
Product Designer Role
Product Designers mostly get aligned with existing products rather than working on the new elements and components design. They are more concerned about developing the design of the existing products, new features, and maintenance.
A basic theoretical and practical understanding of HTML, CSS and JavaScript is a must-have skill in the Product designer profile.
Product Designer Responsibilities
Some of the significant responsibilities of a Product Designer are as follows
- Product Management, maintenance, market and competitor analysis
- Defying product roadmaps, discuss, plan and prepare the products marketing strategy.
- Possess strong knowledge of graphics designing, color theory and typography.
- Regular interactions with marketing and sales team for sheer measurements of Product KPIs for better results
- Collaboration with UX designers, developers and stakeholders for dynamic execution.
Product Design Vs UX Design Similarities
If we discuss the prior aspects of Product Design Vs UX Design by looking at core facts, then there are many similarities than differences in both domains.
Prior to many, one of the standard equivalence of both job holders is to deliver user-friendly design, maintain high-quality prototypes and help enterprises generate reasonable KPIs with a better outcome.
Some significant similarities of Product Design Vs UX Design are
- Sharing the common goal – Accurate and flawless tailoring and execution to generate satisfactory results.
- Providing enough exposure to customer feedback, feature upgrade, and configuration Add ons if needed.
- Creative positioning of workflow objects such as icons, menus, buttons and checkboxes
- Ensuring effective and seamless user interface integration relevant to business modules and making the website or App multi-device friendly.
So, as we can see, these are some of the fundamental similarities between Product Design vs UX Design; let’s dive into the key Product Design Vs UX Design comparison.
So, here are the main prospects of Product Design Vs UX Design Comparison
Out of many, one of the essential difference between Product Designers and UX Designers is that one start working on a specific task from the task while the other gets to work on an existing project.
Designing Approach
The designing approach of Product and UX designers are different. While the UX designers create the design pattern, develop the prototype and write product usage scenarios, Product designers observe, plan and prepare the marketing strategy of the existing product.
Targets
Here, the difference is simple. The UX Designer is more concerned about the project’s look, feel, and functionalities. In contrast, the Product Designer focuses more on market scenarios, project KPIs, and design method compatibility.
Skillset
The UX Designer skillset surge around Invision, Sketch, Prototype and wireframing. Good communication, understanding of design pattern, color combination and integration of objects is inevitable.
However, the Product Designer skill set consists of basic HTML, CSS, and JavaScript knowledge. Conduction of user studies and more practical understanding of market analysis.
Tools
UX Designers use an interactive sketch and wireframing tools. Meanwhile, product designers use analysis software, prototype and mind mapping tools.
Testing Methods
UX Designers conduct several Ab testing and mockups before the launch, ensuring the smooth and seamless functionalities of the project or website. At the same time, Product Designers run testing on existing products to check their usability and business opportunities.
Importance of Product and UX Design
The importance of Product and UX Design highly depends on your enterprise outcomes through these domains. Both can uplift your market cap and improve your client base with immeasurable planning and execution.
In contrast, you need to prioritize to perform better product optimization by Product Designers and create eye-catching, user-centric design patterns for UX Designers.
However, your perception and approach towards both domains will make the difference amongst your competitors. You surely don’t want to compromise on delivering better UX and project optimization results.
So in order to maintain that consistency, provide both Product and UX Design domains the required freedom and support and increase customer loyalty and revenue precisely.
Bottom Line
Every Product Designer and UX Designer plays a distinct role in shaping their respective companies’ revenue through their creative work ethics and professional approach. The more confidence and faith you show in them, the better output will occur as a token of benefits.
In contrast, if you need experienced and highly skilled UX Designers’ expertise and support in your project, consider enriching Metizsoft Solutions for a comprehensive solution.
Chetan Patel
Director at Metizsoft Solutions, Chetan Sheladiya today stands at the top of a leading Mobile Application Development company, which further specializes in Online Business Marketing, Social Media Marketing, Web Development, amongst other areas. A tech-lover at heart, Chetan has had more than a decade worth of experience, dealing with hundreds of projects, and creating a bunch of unique IT solutions along the way. His other interest lies in sharing his ideas and opinions with people as passionate about technology, as he is. You can find his thoughts expressed on LinkedIn, Twitter, and Facebook.
  
  
  